A/B Testing & Experiments
Experiments
A/B test different ad variations to find what works best.
| Experiment | Type | Status | Winner | Lift |
|---|---|---|---|---|
| Creative A/B Test (Video vs Image) | Creative | Running | N/A | N/A |
| Audience Test (Lookalike vs. Interest) | Audience | Completed | Variant A | 15% |
| Lowest Cost vs Bid Cap | Bid Strategy | Completed | Variant B | 8% |
Experiment Lift Comparison
Performance uplift from completed A/B tests.
About the Experiments Page
The Experiments page allows you to set up, monitor, and analyze A/B tests for different ad creatives, audiences, and bid strategies to improve performance and find what works best on Twitter/X.
Frequently Asked Questions
A/B Testing & Experiments
Experiments
A/B test different ad variations to find what works best.
| Experiment | Type | Status | Winner | Lift |
|---|---|---|---|---|
| Creative A/B Test (Video vs Image) | Creative | Running | N/A | N/A |
| Audience Test (Lookalike vs. Interest) | Audience | Completed | Variant A | 15% |
| Lowest Cost vs Bid Cap | Bid Strategy | Completed | Variant B | 8% |
Experiment Lift Comparison
Performance uplift from completed A/B tests.
About the Experiments Page
The Experiments page allows you to set up, monitor, and analyze A/B tests for different ad creatives, audiences, and bid strategies to improve performance and find what works best on Twitter/X.